"Roll with It" is regularly played after matches at Celtic Park. The song's chorus is frequently played as background music for the Fox Sports English Premier League adverts in Australia. The melody for this song also appears in part in The Lemonheads' song "Purple Parallelogram", which was co-written between Noel Gallagher and Evan Dando. The song was used by Team England ( Phil Taylor and Adrian Lewis) as their walk-on music at the 2012 PDC World Cup of Darts. It has since been played at the end of most of the home games at the Etihad Stadium. When Manchester City won the FA Cup final in 2011, "Roll with It" was played through the PA of Wembley Stadium. The song had made it back into Oasis' live set-list, being played on their 2009 stadium tour. The song is like several other Oasis songs, such as " Supersonic", in that it preaches the importance of being oneself. Many potential locations were examined along the Somerset and Avon coastline (Oasis were playing Glastonbury that weekend, so a beach within striking distance of the festival site had to be found). The single artwork features a photograph of the band on the beach at Weston-super-Mare. When Oasis played "Roll with It" on British chart show Top of the Pops on 17 August 1995, they were required to mime the song, and in doing so the Gallagher brothers switched roles with Liam pretending to play guitar and Noel pretending to sing (equipped with Liam's tambourine). He suggested that a chart race between Oasis's " Cigarettes & Alcohol" and Blur's " Girls & Boys" would have had greater merit. In 2019, Noel Gallagher reflected on the battle on Dermot O'Leary's Reel Stories, dismissing both songs as "shit", and proclaiming that "'Roll With It' has never been played by anybody since the band split up". The singles charted at number 1 and number 2 respectively.
In the end, Blur's "Country House" single sold 274,000 copies to Oasis' 216,000 copies of "Roll with It". In particular, public imagination was sparked by the contrast between the "working class" Oasis and the "middle class" Blur. The media sensation was spurred on by verbal attacks from the respective camps (in particular Noel and Liam Gallagher, Damon Albarn and Alex James), that extended beyond the music industry to the point where the two bands were regularly mentioned on the evening news. The British media had already reported an intense rivalry between the two bands and this clash of releases was seen as a battle for the number one spot. "Roll with It" received a great deal of attention when Food Records, the label of Britpop rivals Blur, moved the original release date of the single " Country House" to beat it on the charts, sparking what came to be known as " The Battle of Britpop".
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